5 minute read on the future of online privacy in the United States.
Peering through 2024 and beyond, given the pace of technological innovation and digital advancements, it shouldn’t be surprising to see that the future of online privacy will comprise a dynamic synergy of interconnected trends.
Google, for instance, has recently announced that it will do away with third-party cookies – a major shift that will have an impact on business marketing, compelling companies to rethink their strategies.
It is also important to understand that more people are starting to get a good grasp on the modern online landscape, especially when it comes to data privacy.
Plus, it is also seen that many nations are backing their citizens by providing enhanced and enforceable legal backing. Then there is this consistent boom in producing cutting-edge artificial intelligence programs.
Therefore, modern business organizations are steering towards a more transparent ecosystem that puts a strong emphasis on data and consumer privacy, moving towards building and implementing tactics that create better and exclusive user experiences rather than just developing conventional identities.
As a bedrock of a transparent, sustainable, and dependable online future, there are some digital privacy trends in 2024 and beyond that are of astonishing importance.
Especially when it comes to elements such as informed consent, reliable data management, and an unwavering focus on guarding user privacy.
Going back to the initial days of the dot com boom, it is safe to say that data protection and privacy initiatives and laws were a mere afterthought, something talked about by up-and-coming tech gurus and innovators in their basements.
However, a decade or so later, at the beginning of the 2010s, privacy was taken up as an elemental part of the online universe, especially on social media – everybody from everyday users, and influencers, to businesses – marched forth for better and secure data privacy policies.
Fast forward to today, the tune for stronger data privacy and online protection is getting even more prominent.
We’re experiencing a wave of privacy awareness amidst data breaches, user information compromises, data leaks, online scandals, and poor surveillance that have caused billions of dollars in damages in the past decade.
Emerging from everything is an outcry of anxious consumers and stressed-out regulators who have no choice but to comply and bring forth stronger and more reliable countermeasures to tackle the challenges before them.
In light of this, let’s now talk about some trends and potential changes in online privacy initiatives and regulations that you may see in the future.
It is entirely possible that, in the not-so-distant future, privacy will only be accessible to those who can pay for it to wield it. In the absence of standardized and ethical data and user privacy elements, the extent of online protection greatly differs based on the level of application, online services, and the types of devices we use.
As there is likely or (soon going to be) a mass outcry concerning online privacy highlighted by the general population via cultural movements (mainly through social media), it can be seen that a lot of technology organizations are shifting or renewing their online privacy policies when it comes to personal user data and how it is collected and stored.
Efforts are being made to ensure that data gathering meets all the requirements in line with the demands of the modern consumer. For example, some companies are moving towards eliminating the need for user data while simultaneously publishing targeted ads – guaranteeing more data privacy.
Others are seen implementing a stricter approach – forbidding marketing companies to track user behaviors and information while still showing targeted ads. Albeit, at a cost – these services are going to be available for users who subscribe to and pay for their services.
This change in data policies is not going to come free or cheap. This is a capitalist society we live in where online privacy is going to be viewed as a powerful commodity – one that is marketable.
Ultimately, in the future, you may be going to have to pay for these “ad on” privacy services – enjoying a wealth of solid data protection features. However, at the same time, this is going to further fuel the overall socio-economic disparity.
How? Well, those who can pay for these enhanced services will have better protection while those who are not willing to pay or cannot pay will be left with what we have today – inconsistent and questionable privacy laws and standards. These people will have to contend with risking their online data.
Looking toward the future, there is no doubt we will need better, stronger, and more reliable online privacy laws and initiatives. Today, the line between private and public user data is disappearing fast, and more accountability is demanded by corporations.
The federal US government enacted a new online consumer privacy regulation known as the American Privacy Rights Act (APRA) in 2024. Although the objective of the privacy law is to safeguard the online data rights of American citizens, it is going to be quite some time before the reform is fully passed.
Comparing it to the EU data privacy laws, European nations enacted and implemented more stringent online protection laws known as the GDPR (General Data Protection Regulation), which came out in 2018. GDPR laws provide European citizens with better data privacy monitoring and accountability.
However, it is only for European nations. The GDPR provides users with more monitoring control over the type of data they share – offering reliable information protection.
However, GDPR also applies to companies operating outside of the EU if they are involved with collecting and storing the information of citizens in the European Union.
There are a variety of online privacy provisions that make up the GDPR. Some of the most important ones among them include the following:
In the future, the level of online privacy and data protection will mainly be governed by a combination of state cybersecurity laws and enhanced digital applications and technological tools.
While legislation to curb cyber threats and protect user data is being enforced in the US and other developed nations, it is safe to say that it is not enough.
Corporations are still seen taking full advantage of loopholes and gathering data without consent. The future will see actionable laws that will hold neglectful companies accountable for their actions.
Things such as prominent security reforms and robust artificial intelligence programs are also positively contributing towards an expanding awareness amongst online users.
Corporations and businesses today don’t have to just deal with regular online consumers but also users who are critically aware of their online rights.
This level of mass awareness is what seems to have driven Google to withdraw its third-party cookies policy, actively eliminating the desire for websites to track and monitor user activity and targeting ads based on that activity.
In addition, more conscious businesses are formulating and implementing policies that are geared towards online privacy and protection not as a tool to secure users but to develop a unique selling point (USP).
They are moving away from creating experiences that are more customized towards buyer personas and experiences – instead, they are now targeting their products and services to actual individuals.
This approach demands user consent and is geared towards actively asking for user information based on their willingness to publish their private information.
There is no question that in the coming years, cyber threats will continue to evolve in both nature and technique – they will get more complex and difficult to detect.
However, thanks to advancements in cybersecurity tools and applications, modern and savvy internet users have access to a wealth of innovative strategies to combat existing and evolving threats.
Tools such as virtual private networks (VPN) are invaluable as they can provide users with heightened sophistication in terms of masking their location, significantly minimizing the amount of prying eyes.
They are also excellent for accessing websites and online content that are barred from access in different countries as per their regulations.
AI-backed cybersecurity threats are also on the rise these days and are continuously becoming a problem as malware programs can easily hide themselves and quickly change their breaching strategies.
However, thanks to continuously evolving anti-virus and malware tools and programs, we will soon see tools that will proactively identify, combat, and eliminate these threats.
Similarly, password protection protocols will also be vital to combating data breaches and leaks. There are cutting-edge AI platforms that are used by bad actors to easily brute force unsophisticated and shorter passwords, making users more vulnerable.
However, there is going to be a shift and need for longer and more complex passwords that users will be able to create using password managers.
In all, it is safe to assume that the future of online privacy will be more or less disorderly and disruptive at the same time. Internet users, corporations, and federal governments are already anticipating the changing landscape of cybersecurity threats and realize that they have immense challenges to overcome. But thanks to the growing adoption and advancement in AI technology, these obstacles will be met with swift retort.
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